AI alone will not fix bad customer service

With AI becoming more mainstream, we’re at the stage now where organizations are actively starting to experiment and identify ways it could help them to improve customer engagement.

Recent research carried out by Twilio has revealed that 79% of UK IT teams are actively implementing AI to varying degrees, or are in the advanced stages of planning for its adoption. But as with all new technology, it’s easy to get caught up in what everyone else is doing.

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